Tripadvisor free essay sample

Tripadvisor displays detailed ,rich and relevant data for use by consumers in their travel planning. Tripadvisor can guarantee authenticity by examining all data entered to insure that no fraud data. A sophisticated algorithm is used to calculate the ranking taking into consideration the quantity, quality ,age of reviews and external data . So it provides unbiased information which win the trust of consumers. Potential consumer can use this vast pool of data to help evaluate alternatives during the consumer decision making process. This â€Å"world of mouth† information is perceived as being more vivid, easier to use and more trustworthy than marketer-provided information. 3. How would you measure how â€Å"engaged† people are with Tripadvisor? Can you suggest some â€Å"actionable† metrics that Tripadvisor might be using in how it interacts with its user base? There are several measures can evaluate how people â€Å"engaged†: * Registration date * Log-in frequency * Numbers of reviews ,photos or videos posted * Update frequency of reviews, photos or videos. We will write a custom essay sample on Tripadvisor or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page How long people remain activity status * Ranking of reviews or photos * Interactive with others on the forums * Average days each user spend on TA * Average time each user spend every log-in. 4. What do hotel owners and property managers feel about Tripadvisor? How does Tripadvisor manage to create the balance between consumers and hotel managers? 5. How does Tripadvisor monetize its UGC? How does it differ from many of the other UGC sites on the Internet (pick a few for comparison)? Tripadvisor use three main sources to monetize its UGC: Text links take users to hotels which could charge to TA on a cost-per-click basis. Once user click into the hotel link,the hotel should pay TA from $0. 25 to $1. * Display advertising on the basis of cost-per-thousand impression. That is showing advertising for thousand time then charge once. * â€Å"Business listing† service business owner to promote their TA listing by adding contact information or discount to consumer via coupons. There are many UGC website, some have the same profit model, some have different profit model. Take â€Å"secondlife † as example, its main business are virtual  community and games,its profib model are rental of virtual land, membership fee, Exchange fee of virtual goods. ect. One Chinese SNS website named â€Å"Kaixin†,its profit model are advertising,virtual money to buy game tools. 6. Why has Tripadvisor been so successful in hotel reviews? Why is it not known for restaurants even though it has user reviews on over half-a-million restaurants? 7. Can Tripadvisor replicate its success in China, vacation rentals and flights? If so, how would you prioritize them? So far, it is hard to say whether it is success in China or not. It has several challenges and competition is serious. * China is a huge potential market , but currently there are relatively small portion of population travel frequently, and most travel place are in China. International background is not the unique advantage. * Small portion people will choose online travel booking , most of them will rely on travel agency especially when they are going to travel abroad. When they travel in China,they are prefer to call the hotel for booking rather than online. As we know ,large amount of user are basis of UGC website. Without it, it is hard to make profit. * There are more than 5 strong local competitors such as â€Å"qyer†,†mafengwo†in China market. These local competitors have the same business model with Tripadvisor but are more familiar with Chinese markets and Chinese travel habits So far ,these UGC travel website are all in the stage of attracting user to visit website and

The Eureka Stockade Essay Example

The Eureka Stockade Essay Example The Eureka Stockade Essay The Eureka Stockade Essay The Eureka Stockade â€Å"The Eureka Stockade was the culmination of hostilities and frustration on the Australian Goldfields in 1854†. The Colonial Australian society of the 1850’s was the beginning of a new start for many settlers and immigrants; when Gold was discovered in 1851. With the word â€Å"Gold† in Australia, ex-convicts, European settlers and Chinese immigrants came to seek riches on the gold fields. The hostilities grew between police officers, diggers. Frustration grew once more when in August 1851 a licence to dig gold was issued. The licence was made of paper and very fragile and was easy to wreck. Europeans became jealous of the progress of the Chinese and were annoyed with their language and decided to act. Ex-convicts becoming Police officers treating the diggers crudely. The â€Å"Eureka Stockade† was the digger’s rebellion against the gold licence and wrongfully accused. August 1851 an official Gold licence was issued out to all Gold diggers whether they had or had not found gold. The licence cost 30 shillings each month, two years later in 1853 the cost was reduced to pounds every three months. Unsuccessful diggers could not afford the licence and made claims that the system was unfair. Gold diggers found without a licence where often chased by police captured and fined five pounds, half of the fine going back to the police. Keeping the gold licences in good condition was quite difficult. Gold diggers had to have them at all times. The licence was made out of paper, with diggers taking to everywhere down shafts, showing the police officers and the occasional splash of water on it would eventually wear it away or rip; diggers would have to buy another licence in order not to be found and captured. In August 1854 Sir Charles Hotham the newly elected Governor discovered that in 30,000 thousand digger were not paying licence tax and ordered for more frequent licence checks in the gold fields. Colonial Australia of the 1850’s on the gold fields was frustrating. Europeans reactions towards the Chinese were antagonistic. The Chinese immigrants spoke different language to the Europeans and their dress style was different; with wide brim hats, loose clothing and a long plait. The Chinese stuck together during this time and started their restaurants serving rice, beans, fish, and cabbage. In retaliation to this the Europeans were annoyed by the progress being made by the Chinese and resorted to violence. In 1857 a meeting was held on July 4th to forward a motion for the Chinese to be ejected without pointless violence. About a hundred armed men drove the Chinese off the Gold fields. Camp sites were destroyed, robberies happening and in the midst of all this seven Chinese were killed. Europeans who tried to help the Chinese were beaten fiercely. A majority of the police officers were crude and brutal due to the fact that they were ex-convicts and treated miners harshly. The ex-convict police would often randomly raid the diggers searching for licences. Some police officers like to wreak havoc and make life hard for diggers; not all police were ex-convicts some were good, honest men who tried to hold up the law justly. The cause of the â€Å"Eureka Stockade† or the final breaking point for the diggers occurred in 1854 October 8; where James Scobie a well-known digger was murdered near the Eureka hotel. James Scobie was had argued with the hotel owner James Bentley to whom was an ex-convict. James Bentley was tried and was convicted not guilty, it is written that one of the three member court was friend of James Bentley known as John D’Ewes. The diggers were furious, tensions had built up and the hotel was burned to the ground. November 30th the police were checking for licences the weather was unbearable, stones were thrown, shots were fired, protesters burning licences and diggers swearing allegiance to a republican flag known today as the â€Å"Southern Cross†. After three days Rede attacked the diggers around their barricades. The Eureka stockade was only a small mile stone in the fight fir gold diggers. Although many of their aspirations were achieved; in 1855 the gold licence was replaced by a â€Å"Miners right† costing one pound per year. The miner’s right also allowed them the right to vote. Summarising European settlers and immigrants were mistreated by the standing government and each other. The gold was taken way out of proportion and the Eureka stockade achieved a lot for the gold diggers and set new heights in Australian history.